/05

ACCOLADES

My Yahoo! - Webby Awards: People's Voice Winner Yahoo! Finance - Webby Awards: Nominee

EDUCATION

Academy of Art University

Masters Institute

TOOLS

Figma, Adobe CC, HTML, CSS, Final Cut Pro, After Effects,  Ableton, and AI image tools.

FUNDAMENTALS

Book Making, Letter Setting, Print Making, Design Thinking, Video Editing, Motion Design, Logo Design, Sound Design, Music Composition, and Photography.

CLIENTS

  • BandPage


  • Blowout Salon


  • Cedro Group Design Agency


  • EverSport


  • Gloo Life


  • güs

  • iPass, Inc.


  • InfluxData


  • KPCB - Kleiner Perkins


  • LA Times


  • Lifetile


  • MINIMAL Skateboards


  • MON.AI


  • Monster Products


  • Monsoon Beverages - Kalm with Kava

  • nano paddleboards


  • Nor Cal Sup


  • Ohana Paddle Club


  • Omnicell, Inc.


  • PrimeShare


  • Range Wagyu


  • RDUX Design Agency


  • Remedi


  • Spectre

  • Tracker+Scout


  • Trail Training


  • Zilliz

LINKEDIN HIGH FIVE

I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.

Caitlin Croft
Director of Marketing, InfluxData

Jeffrey holds all the desired qualities an interface designer should have and then some. He has an instinctive understanding of technical constraints - this allows him to absorb requirements, innovate, and deliver visual solutions with little engineering guidance. A wearer of numerous hats, Jeffrey gets the job done!

Roland Blanton 
Engineering Manager, Google

Jeffrey makes the whole team look great with his thoughtful creations. I'd always get compliments about his work from everyone in the business. His work literally inspired employees to want to be a part of our company mission. He works well in a cross-functional team bringing the knowledge and discipline of world-class design. Not only does he produce high-quality design, he's able to bring this design to life through design guides and presentations. After the design was finalized, Jeffrey would QA the implementation at various stages of development (we called them "design reviews"). He owned and took responsibility for his designs for the whole product lifecycle. He's business-oriented in that he can produce his high quality QUICKLY which is a RARE talent in the design world. Jeffrey ran the design for the consumer site Buzzillions.com and also did the design for many of the assets for our B2B business PowerReviews.com. His ability to work in a cross-functional team, produce high-quality work, and work quickly make Jeffrey a designer I'd recommend any friend needing to get their company noticed and their product loved.

Jim Morris 
CTO at PowerReviews 
Brightday Co-Founder & CTO

Every so often one gets to work with someone who leaves a very positive mark on one's career and Jeff is one of those individuals. I was fortunate to work with Jeff at Fogdog Sports and our collaboration resulted in some incredibly rewarding efforts. We had to build a brand, develop marketing vehicles, site designs and general interface solutions for a fast-growing company, and what became one of the top e-commerce companies on the Web (per Fortune Magazine). Jeff was a very large part of that recognition and success. He was a pleasure to work with, he had great insight and ideas, and routinely made us all look better with his design and thinking. I look forward to the day I get to work with Jeff again, as it was truly a pleasure to work with him.

Mark [Lucky] Loncar 
VP, Executive Producer at Fogdog Sports

I’ve been working with Jeffrey on design projects for nearly 15 years. Although I'm remotely located in San Diego he still manages to understand what my needs are, a testament to his communication skills as a designer. We have worked on countless projects encompassing his broad skill set from web development and brand design and online media marketing. Jeffrey comes with my highest recommendations in all levels on design, a true leader in his field. Top Qualities: Great Results, High Integrity, Creative.

Michael Gammond 
Senior Unix Engineer

Jeffrey is the kind of designer that is morally offended by imperfection. He tends to start with the ideal end goal in mind, then work his way back from there when there are constraints. This often leads to a better than expected result even when compromises have to be made, and an obvious map to further improvements in the next phase of the product.

Ray Hill
Senior Product Manager, Keen

Jeffrey has always had an excellent visual aesthetic and we relied heavily on his talent to re-design 2 brands and improve our ad campaigns to much success. But Jeffrey has also been pushing himself as a product designer by taking classes and shadowing visual designers on the team and has now become a very competent all-round designer who can handle research/discovery and rapid prototyping. He also pushed for the adoption of a Design Mgmt System which has raised the quality, consistency, and speed of the entire design team.

Torben Mottes
CPO

I had the pleasure of working with Jeffrey for several years and he's a top-notch designer. He has a great eye for style, takes a critical approach to assignments, and the combination of his skill and turnaround time is nothing short of amazing. He has the ability to take your designs to the next level on a consistent basis.

Jason Myers
Sr. Manager Content Marketing, InfluxDtata

résumé

Tracker+Scout | Design Director

2024 - Present

  • Brand Development: Collaborating with clients to define and build their brand identity, ensuring consistency across all visual elements.

  • Creative Campaigns: Conceptualizing and executing creative ideas for marketing campaigns, working on everything from digital ads to print materials.

  • Graphic Design: Designing a variety of assets such as logos, websites, brochures, social media graphics, and presentations that align with each client’s brand guidelines and messaging.

  • Client Collaboration: Working closely with clients to gather input, present design drafts, and revise based on feedback, ensuring that the final output meets their vision and business objectives.

  • Multi-Channel Design: Creating designs that work seamlessly across different mediums, including digital, print, and environmental graphics for events or retail spaces.

  • Project Management: Managing multiple projects simultaneously, meeting tight deadlines while maintaining high-quality creative output.

  • Brand Stewardship: Ensuring brand consistency across all touchpoints, whether through advertising, marketing materials, or digital presence.

  • Conduct market research and analyze trends to identify opportunities

Wet Elephant | Design Director

2023 - 2024

  • Overseeing and leading the design within the design studio.

  • Managing the design process to ensure creative excellence.

  • Aligning design strategies with business goals.

InfluxData | Principal Designer

2020 - 2024

  • Develop and execute visually impactful designs for web applications, adhering to brand guidelines and design principles.

  • Report to CMO.

  • Collaborate with cross-functional teams, including product managers and developers, to gather requirements and define design objectives.

  • Create wireframes, prototypes, and mockups to effectively communicate design concepts and interactions.

  • Work closely with developers to ensure seamless implementation of designs, maintaining visual consistency and quality.

  • Design marketing campaigns for both social, blog, and print.

Ingenio / Keen | Sr. Product Designer

2016 - 2020

Contributed to the development of product features for a marketplace knowledge base platform.

  • Collaborated with the product team to identify key feature priorities.

  • Conducted user surveys, research, and customer interviews.

  • Created wireframes, visual design, and interactive prototypes.

  • Facilitated user testing to refine the product.

  • Conducted post-launch surveys and interviews to gather feedback.

  • Worked closely with stakeholders, engineering, front-end developers, QE, and the product team.

  • Conducted 100+ user interviews and 30+ feature-related surveys.

  • Led the redesign of the Keen product, launching it in just 3 months.

  • Successfully launched 8+ features for Keen.com across desktop, mobile, and app platforms.

  • Implemented a design system to expedite the design process.

  • Provided mentorship and collaboration with other designers.

  • Supported marketing and SEO efforts.

Bay Dynamics | Principal Designer

2014 - 2016

Lead Product Designer for data security software.

  • Specialized in designing dashboards, big data interfaces, and behavior analytics.

  • Focused on addressing insider and outsider threats.

  • Collaborated closely with the product team for feature development.

  • Worked in tandem with the marketing team to align design with branding.

  • Coordinated efforts with developers for seamless implementation.

Jeffrey Willis | Creative Director

2013 - 2024

  • Collaborated with design agencies and companies.

  • Provided UX/UI design expertise.

  • Created logos for branding.

  • Designed responsive websites.

  • Developed mobile application interfaces.

  • Print for marketing.

  • Event booth design.

Bazaarvoice | Lead Product Designer

2012 - 2013

Lead Product Designer for Bazaarvoice Intelligence Analytics.

  • Responsible for designing within Bazaarvoice's global retail, social, and search syndication network.

  • Focused on enhancing the customer journey through data-driven insights and technology.

  • Collaborated with a product-passionate community to create a smarter shopper experience.

  • Leveraged enterprise-level technology to support brands and retailers.

PowerReviews, Inc. | Principal Designer

2011 - 2012

Lead Designer for PowerReviews review product suite.

  • Conducted a redesign of the review process.

  • Identified user drop-off issues through user testing.

  • Reordered the review form elements, placing rating, name, and review box at the top. Made all other fields below optional. This resulted in a decrease in user drop-offs during the review process.

  • Simplified the process and improved the ease of writing reviews.

Buzzillions | Principal Designer

2008 - 2011

Responsible for overseeing and executing all creative aspects of the user experience for Buzzillions.

  • Conducted a redesign to align with the key demographics of Buzzillions' audience.

  • Utilized feedback from usability studies, online analytics, and stakeholder objectives.

  • Focused on creating a consistent look and simple interactions on the website.

  • Executed three redesign iterations to continuously improve based on user feedback and usability testing.

  • Buzzillions, a subsidiary of PowerReviews, attracted 4.5 million monthly visitors.

Challenge and Solution:

My first iOS app. I managed the project and provided the wireframes and flows for the front-end developer. Working with him on a daily bases. It was a great mobile exercise to get my feet wet. I documented the app so well that we didn’t need many revisions. Finding all the screens we needed and removing the ones we didn’t.

CCDS, LLC. | Principal Designer

2007 - 2008

Lead UX/UI designer.

  • Branding and identity design.

  • Print collateral design.

  • Visual design.

  • Interaction design for dashboards.

  • Front-end development.

Yahoo.com - Sr. Visual Designer

2003 - 2006

Created visual designs for various Yahoo! properties: Finance, Movies, Health, My Yahoo!, News, Groups, and 360.

  • Engaged in rapid prototyping and usability testing for these properties.

  • Collaborated effectively with Interaction Designers, Product Managers, Front-End Engineers, and User Research teams.

GSI Commerce | Sr. Art Director

2001 - 2003

Designed a unified commerce solution for nearly a hundred partners.

  • Prioritized the checkout process, resulting in significant improvements in conversion rates and customer retention.

  • Partnered with clients such as Nickelodeon, Sports Chalet, Tweeter, TV Land, Dick's Sporting Goods, Comedy Central, Pax TV, and more.

  • Managed a team of visual and production designers to create user-centered dynamic sites.

  • Led design efforts for core business vertical functionalities: checkout, search, category pages, and new design patterns.

  • Created GSI Commerce's corporate identity, website, and style guide, aiding the company in a strategic rebranding transition.

Fogdog Sports | Creative Director

1996 - 2001

Created an online brand strategy that positioned Fogdog as one of the top online sporting goods retailers.

  • Resulted in Fogdog being ranked number 5 in the top commerce sites in Forbes magazine in 1999.

  • Developed a platform focused on user experience, interaction design, and visual design.

  • Secured a partnership with Nike, a groundbreaking achievement for online retailers at the time.

  • Led to other major brands developing "concept shops" with Fogdog, including adidas, Wilson, Reebok, Oakley, and the rest of the Nike family.

  • Contributed to the establishment of the online commerce presence for these major brands.

  • Fogdog was acquired by GSI Commerce in 2000.