JEFFREY

MICHAEL WILLIS

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WORK

Reel

Pike Contractors Insurance Ad.

Top view of a modern clothing store with racks of clothes along the perimeter and a wooden floor in the center.

THREADLINE

Futuristic black geometric-patterned shoe with black laces and black sock, against a gray background.

POLYKICK

College Travel Trends & Industry Report booklet on a red background, featuring an athlete on the cover and an open page displaying commercial air facts and an airplane image.

SHORT’S TRAVEL

Vertical herb garden with thyme and sage in wooden planter

INFLUXDATA

Futuristic glowing sphere with blue light particles

STREAMNATIVE

Close-up of a black leather item with embossed brand name and 'made in Italy' text, featuring orange stitching along the edge.

GüS GOODS

Graph comparing data ingestion rates of InfluxDB 3.0 and InfluxDB OSS 1.8/2.x, showing InfluxDB 3.0 as 37 times faster. Includes various statistics such as rows ingested per hour, rows per second, and points per second. Interface displays selection options for data points and time range.

INFLUX BENCHMARK

Website interface with menu options overlaid on industrial machinery background, including links to services, portfolio companies, about us, and latest news.

LEONID

Pike Contractors Insurance Ad.

Logo with text 'the Alcoves' and an upward arrow above 'the' on a black background.
Canopy logo with white text and semicircle design on black background.
Logo with the word 'nano' in lowercase white letters on a black background, featuring small circular design elements below the 'a'
"MONAI" logo in white text on black background.
Logo of the brand 'keen' featuring a stylized white lotus flower above the text on a black background.
Black and white spiral symbol with a circular design on a dark background.
The Hideaways logo, white text on black background
Stylized white logo text reading 'SPARK' on a black background.
Logo reading 'SOLARA®' on a black background.
Logo of a stylized panther head inside a circle above the word 'SPECTRE' in capital letters.
"FIREFIT" logo in white text on black background

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ABOUT

A San Francisco–based Creative Director and Partner at Tracker+Scout, with 20 years of experience in branding, CX/UI and marketing design. Jeffrey has created clean, modern brand identities and digital experiences for startups, VC-backed companies, and enterprise clients, including work for Nike, Adidas, and Yahoo!. His approach blends strategic thinking with refined execution across branding systems, websites, logo design, Ad and social campaigns.

Experience

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CONNECT